Expertise Sport & Esports

Sports and esports organisations are entertainment brands. Sports media rights, commercial inventory and intellectual property are your primary revenue drivers and we'll help you make the most of them.

Sport is global and our experience is too. Our clients include federations, national governing bodies, event organisers and other sports rightsholders, official data providers, sponsors, clubs and teams, broadcasters and digital platforms, agencies, influencers and esports organisations, so we really do know the ‘business of sport’.

We’re best known for our work on the most lucrative and complex media and data rights deals but we frequently work on digital collaborations, publishing and merchandising deals and sponsorship and endorsement agreements, including the natural cross-over with tie-ups involving our betting company and computer games clients.

Working with talent can be tricky. But if your sports star fails to deliver on a contract or their reputation suddenly takes a nosedive, we have specialist litigators who have successfully dealt with the trickier aspects of these deals (and the associated reputation management).

As sports fans, we share common goals with you and will push beyond the usual legal advisory role to identify opportunities and maximise the value of your sports or esports property.

No other firm has such a key understanding of the unique commercial and emotional pull of sports which creates unique, and often illogical, decision making from rights holders.
Legal 500, 2023
Very practical and commercially driven advice. Up to date with the latest regulations.
Legal 500, 2024