HomeGambling White – Paper Key Proposals: Marketing & advertising

What How will it be implemented? Next step Current status
Socially responsible use of incentives such as free bets and bonuses, such as removing re-wagering requirements LCCP amendments Link to Gambling Commission consultation here. Consultation closes 29 Nov 2023.
Higher standards for consent to direct marketing and promo offers Exact mechanism TBC, potentially Social Responsibility Code amendments Link to Gambling Commission consultation Consultation closed 18 Oct 2023. Awaiting Government response.
Improved public health messaging New government policy Currently under development Forms part of the consultation on the statutory levy, here, which closes on 14 December 2023.
Use of online advertising tech to ‘de-target’ children and vulnerable people TBC Industry review of the Industry Group for Responsible Gambling Code.  
Withdrawal of front-of-shirt sponsorship for Premier League clubs’ matchday shirts Voluntary ban by the Premier League Ban to be implemented at the end of the 2025/2026 football season  
Adoption of a common Code of Conduct for gambling sponsorship in sports Introduction of Code of Conduct by sports governing bodies Code of Conduct is currently under development